Better marketing decisions start with visible evidence.
Social RIZ is a marketing intelligence and workflow product for local businesses. It helps teams understand their market, review recommendations, and move from planning to execution without surrendering control.
Why we are building it
Local businesses are often asked to make expensive marketing decisions with incomplete information. Reports are disconnected from execution, recommendations arrive without evidence, and automation can move faster than responsible review.
Social RIZ is designed to make that process more legible. It keeps source material close to the recommendation, separates drafting from approval, and records the decisions that lead to publication.
What the product does
- Builds an evidence-backed view of a local business and market.
- Identifies observable strengths, gaps, and nearby competitors.
- Drafts website and advertising plans for human review.
- Publishes only after explicit approval.
- Creates approved advertising campaigns in a paused state.
Our operating principle
AI can help organize evidence and draft a recommendation. It should not silently make a business commitment. Social RIZ keeps people in charge of factual accuracy, brand decisions, advertising budgets, and launch timing.